Module
9-12
6-8
3-5
K-2
Bringing it All Together
Welcome to Bringing it All Together. This module has 3 lesson plans:
1. Repaying Loans
- Timeline – 15 minutes
- Objective – Students will be able to practice in small groups the process of repaying a loan to a “bank” by turning in real money. Students will be able to
practice, in small groups, using key terms loan, repayment, interest, and bank by participating in a role play of repaying their team loans.
2. Calculating Revenue & Profit
- Timeline – 10-15 minutes
- Objective – Students will be able to work individually and in small groups to calculate their team’s revenue and profit using a worksheet. Students will be able to define, orally and in their own words, the key terms revenue and profit.
2. Calculating Giving Amount
- Timeline – 10-15 minutes
- Objective – Students will be able to work individually and in small groups to calculate their team’s giving amount using a worksheet. Students will be able to share, orally as a small group, their group’s accomplishments and giving amounts by participating in a whole-class discussion.
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Sell Day 2
Welcome to Sell Day 2. This module has 1 lesson plan:
1. Selling Products & Tracking Sales (Day 2)
- Timeline – 45 minutes
- Objective – Students will be able to demonstrate their business knowledge by participating as a class in a real-world selling scenario. Students will be
able to explain to customers, orally in small groups, their products, selling points, and accomplishments by participating in a real-world selling scenario.
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Sell Day
Welcome to Sell Day. This module has 1 lesson plan:
1. Selling Products & Tracking Sales
- Timeline – 45 minutes
- Objective – Students will be able to demonstrate their business knowledge by participating as a class in a real-world selling scenario. Students will be
able to explain to customers, orally in small groups, their products, selling points, and accomplishments by participating in a real-world selling scenario.
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Final Prep of Materials & Practice Pitch
Welcome to Final Prep of Materials & Practice Pitch. This module has 1 lesson plan:
1. Continue Making Marketing Materials
- Timeline – 45 minutes
- Objective – Students will be able to prepare marketing materials by working in small groups to complete posters, flyers, or table tents. Students will be able to draw and illustrate the features of their products by working in small groups to complete posters, flyers, or table tents.
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Marketing Your Product
Welcome to Marketing Your Product. This module has 1 lesson plan:
1. Making Marketing Materials
- Timeline – 45 minutes
- Objective – Students will be able to prepare marketing materials by working in small groups to complete posters, flyers, or table tents. Students will be able to draw and illustrate the features of their products by working in small groups to complete posters, flyers, or table tents.
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Sales Pitch
Welcome to Sales Pitch. This module has 2 lesson plans:
1. Brainstorming the Sales Pitch
- Timeline – 20-30 minutes
- Objective – Students will be able to give examples of selling points by working individually on a sales pitch exercise. Students will be able to individually compose sales pitches by answering questions on a worksheet about their products.
2. Practicing the Sales Pitch
- Timeline – 20 minutes
- Objective – Students will be able to role play a selling scenario in pairs. Students will be able to present, orally to a partner, the features of their products as they role play a selling scenario.
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Sales Words & Marketing
Welcome to Sales Words & Marketing. This module has 2 lesson plans:
1. What are Sales Words?
- Timeline – 10-15 minutes
- Objective – Students will be able to consider the language used in marketing promotions by reviewing sales words as a class. Students will be able to define, individually and orally, the definition of the term sales words.
2. Finding Sales Words
- Timeline – 20-25 minutes
- Objective – Students will be able to individually analyze advertisements that they locate in magazines or newspapers. Students will be able to label or underline, individually, the sales words they find in magazine advertisements.
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| Timeline | 10-15 minutes |
| Objective |
Students will be able to explore online marketing techniques and platforms. Using the advertisements they made in the previous lesson, students will be able to create marketing materials for online platforms. |
| Overview | In this activity, students will explore the different platforms and techniques used for online marketing. Students will then apply what they have learned about sales words and their online marketing research, and create their own online advertisements to be shared on |
| Materials |
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| Lesson | Before you start, use the slides to ask students where they are currently, and where that is in relation to Ghana (Kojo’s and Dr. Darko’s native country). You may wish to have students guess and volunteer to point those two locations out on the overhead map (or a map of the world poster). Advance the slides to show the exact locations. After that introduction, employ one of the following variations:
A. Based on the Global Awareness handout – Ask students to work with their business teams. Each student should share the name of their country and an issue people of that country face. If students were able to determine a possible solution to an issue, they should share that as well. Once all students have shared, each team will decide on a country and its issue. Ask teams to share their country and issue, and record these on a board or flip chart (you may also assign a student to do this, depending on age and writing level). |
Click on the button below to download the worksheet.
Wants & Needs
Welcome to Wants & Needs. This module has 1 lesson plan:
1. Visualizing Wants & Needs
- Timeline – 20-30 minutes
- Objective – Students will be able to distinguish their wants and needs by individually creating a visual chart. Students will be able to classify items into wants and needs categories using individual collage worksheets.
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Cost, Revenue, and Profit
Welcome to Cost, Revenue, and Profit. This module has 2 lesson plans:
1. Introducing Cost, Revenue, and Profit
- Timeline – 15 – 20 minutes
- Objective – Students will be able to calculate their unit price, revenue, and profit in small groups. Students will be able to define, orally or in writing in their own words, the key terms cost, revenue, and profit.
2. Marshmallow Towers
- Timeline – 30 minutes
- Objective – Students will be able to work in small groups to construct a tower out of marshmallows and supports. Students will be able to discuss, orally in small groups, their strategies for reaching accomplishments while reducing costs in a tower-building activity.
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Purchasing & Making
Welcome to Purchasing & Making. This module has 2 lesson plans:
1. Purchasing Materials at the Marketplace
- Timeline – 30 – 45 minutes
- Objective – Students will be able to practice their transactional skills by purchasing materials at a mock marketplace, individually and in small groups. Students will be able to write out, as a group, a daily shopping list to help them make smarter purchasing decisions.
2. Making & Tracking Products
- Timeline – Depends on Product
- Objective – Students will be able to work in small groups to design unique products using materials they purchase. Students will be able to record, individually and in writing on a worksheet, the materials they use to plan and make products.
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Business Branding & Marketing
Welcome to Business Branding & Marketing. This module has 3 lesson plans:
1. Looking at Logos
- Timeline – 15-20 minutes
- Objective – Students will be able to recognize the connection between logos and businesses by matching them together individually. Students will be able to describe, in their own words and individually, why a logo is important for a business.
2. Exploring Slogans
- Timeline – 10-15 minutes
- Objective – Students will be able to recognize the connection between logos and businesses by matching them together individually. Students will be able to describe, in their own words and individually, why a logo is important for a business.
3. Coloring a Business
- Timeline – 15-20 minutes
- Objective – Students will be able to select colors that represent their teams and products by working individually and in small groups to complete a color wheel. Students will be able to individually label the colors their team chose on a color wheel worksheet.
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Customers & Business Names
Welcome to Customers & Business Names. This module has 2 lesson plans:
1. Aiming for Our Customers
- Timeline – 10-15 minutes
- Objective – Students will be able to give examples of possible customers they will sell to by working individually to complete a target customer brainstorm. Students will be able to orally describe their target customers to other members of their small groups based on what they write on their worksheets.
2. Choosing a Business Name
- Timeline – 40 minutes
- Objective – Students will be able to generate a team business name by first working individually, then in small groups, to brainstorm and agree on one idea. Students will be able to compose business team names by individually writing ideas on a worksheet and referencing a word bank.
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Borrowing Loans
Welcome to Borrowing Loans. This module has 2 lesson plans:
1. Signing the Business Team Loan Agreements
- Timeline – 15 minutes
- Objective – Students will be able to calculate the interest on the loans they will receive, in small groups using their team loan agreements. Students will be able to work as a group to complete a loan agreement by writing in amounts and business-related details on a team loan agreement.
2. Borrowing the Loans
- Timeline – 15-20 minutes
- Objective – Students will be able to practice in small groups the process of borrowing a loan from a “bank” by signing an agreement and getting fake money. Students will be able to practice, in small groups, using key terms loan, borrow, interest, and bank by participating in a role play of borrowing their team loans.
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Loans & Interest
Welcome to Loans & Interest. This module has 2 lesson plans:
1. Looking at Loans
- Timeline – 10-15 minutes
- Objective – Students will be able to recall as a group the character traits that banks look for when lending money and apply this to the concept of a loan. Students will be able to individually define, in writing or orally in their own words, the business term loan.
2. Getting Interested in Interest
- Timeline – 10-15 minutes
- Objective – Students will be able to calculate the interest on an example loan by participating in a whole-class exercise. Students will be able to individually define, in writing or orally in their own words, the business term interest.
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Picking a Charity & Product
Welcome to Picking a Charity & Product. This module has 2 lesson plans:
1. Picking a charity to support
- Timeline – 15 minutes
- Objective – Students will be able to recognize the organizations that help solve global issues by
participating in a class vote. Students will be able to define, individually in their own
words, the term charity, either orally or in writing.
2. Picking a Product
- Timeline – 15-20 minutes
- Objective – Students will be able to individually differentiate between product ideas by ranking products based on various desirability criteria. Students will be able to predict which product(s) will be most popular with their buyers by individually completing a ranking worksheet.
- Picking a product on what to make and sell
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