By, Hillary K. Pember
“Mom I don’t think I need any of this stuff. I just want it.”
This was my daughter, Rachael’s, assessment of the advertised items in the teen magazines we were flipping through as part of a One Hen activity on marketing. This exercise is one of many that Rachael and I completed as part of our One Hen Academy (OHA) project.
Continue reading Part Four: One Hen at Home. Mother-Daughter Team Launch their First One Hen Business!
By Elie Calhoun, Code Innovation
This article originally appeared on CODE Innovation’s website at: http://codeinnovation.com/2015/11/scaling-up-our-diy-savings-and-credit-group-app-with-partners-in-east-africa/
Savings and Credit Group using our open source app in Kongwa District, Dodoma Region, Tanzania (One Hen/Jessica Charles)
In early 2015, Code Innovation and our partners at One Hen Inc. visited the implementing partners for our Self-Help Group app in Ethiopia and Tanzania. After a successful pilot in 2014, our plan was to scale up the use of the app by 1000% focusing on new users in food insecure areas of both countries.
We met with partners at Tearfund Ethiopia and with Tearfund Tanzania‘s local NGO implementers, the Christian Council of Tanzania (CCT) to decide on a viable plan for multiplying our impact and rolling out a new-and-improved iteration with content that we estimated would last for about six months worth of weekly Selp-Help Group meetings. According to our previous coordinator, during our 2014 pilot in Ethiopia this was about the time it took for new groups to raise enough capital and develop enough business acumen and group momentum to begin to give their first loans.
Continue reading Scaling Up our DIY Self-Help Group App with Partners in East Africa
The Pembers Tackle Production and Pricing
“Mom, I don’t know if we should get this. It might not be in our budget.” What I wouldn’t give to hear those words spoken in association with a pair of jeans! But my 14-year-old daughter’s comment was in regard to supplies needed for our One Hen business. The fact that Rachael was even thinking about our business budget made me realize just how much she has learned through our One Hen project. And having now reached the half way point, we both really feel like we are off and running, despite a couple bumps in the road.
Continue reading Part 3: One Hen at Home
Rachael conducting online research on business marketing and advertising.
By, Hillary K. Pember
My daughter Rachael may only be 14 years old, but through our One Hen activities we may have identified her budding advertising career!
This week’s One Hen Academy modules had a strong focus on identifying and marketing to target customers. My daughter and I researched and discussed logos, slogans as well as potential markets.
We have been trying to focus on learning together and I have been careful to keep our activities appropriate for a 14 year-old girl. To that end, we have found many videos and lectures on Continue reading Part 2: One Hen at Home. Hillary and Rachael Explore and Apply Business Branding Power
Over the years I’ve frequently been a source of amusement to my wife Emma, but rarely more so than when I came home from work at DfiD one day a decade ago and recounted to her a particularly mortifying interaction I’d had with the IT department. My computer had gone on the fritz during a password update, and in order to resolve it I’d had to tell the tech support guys my old password over the phone – while a senior official was in the room. Imagine my joy as I had to Continue reading What Transformation in Aid and Development Really Looks Like